About StoreNova

Bringing Home to You, Wherever You Are

At Storenova, we believe that food is more than sustenance; it's identity, memory, and connection. Founded by immigrants, for immigrants, we're on a mission to ensure that no one has to lose a taste of home just because they've crossed borders.

Our Story

Storenova was born from a shared struggle. Like Amina searching London for suya spice, or Uncle Levi wishing his jerk marinade could reach his family abroad, our founders; Tunde (Nigeria), Raj (India), and Kwame (Ghana), knew the ache of craving flavors that felt out of reach. They saw how small ethnic grocers struggled to connect with scattered diaspora communities, while buyers wasted hours hunting for authentic ingredients. So in 2025, we built a different kind of marketplace: a digital Oja (Market) where culture comes alive.

What We Do

We're not a shop—we're a bridge

Authentic elubo from Abeokuta, not ‘close enough’ substitutes

For Communities

A one-stop platform for hard-to-find foods, from Abeokuta's Elubo to Bangkok's tamarind paste.

For Vendors

A lifeline for immigrant-owned businesses to grow beyond local shelves.

For Communities

A way to pass down traditions, one recipe at a time.

Why it Matters

That British-born child learning to roll Amala or the Haitian nurse in Montreal rediscovering djon-djon mushrooms are not just transactions; they are acts of cultural preservation. Every order keeps heritage alive, connecting families to flavors that carry memories, traditions, and stories from one generation to the next. Through StoreNova, food becomes a bridge across continents, a way to honor roots while embracing life far from home.

Join Us

Whether you are a homesick student, a vendor sharing your homeland's flavors, or simply craving something new, welcome. Here, you are not just buying ingredients; you are reclaiming roots. Each product tells a story, every vendor carries a legacy, and every bite reconnects you to culture, community, and a sense of belonging no matter where you are in the world.

Storenova: Your culture, delivered.

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